CompareMySmile Dentist Guidelines November 2013 | Page 4

“28% of patients said they would look around for
different priced treatments”
Annual National Dental Health Survey 2011

“30% of adults are unhappy
with the appearance of their teeth”
Annual National Dental Health Survey 2011

“Spending on private dental
treatment totalled £2.4 billion”
OFT Market Study 2012

“Over 1/3rd of adults use the internet
to research dental treatment”
Annual National Dental Health Survey 2011

“17% of patients would prefer to see a private dentist”
Simply Health’s Annual Dental Survey 2012