Company Book FHSIR Book 2018 v13 Online | Page 27

P R I V A T E P L A C E M E N T PROGRAM CARE AND DISCRETION Frank Hardy Sotheby’s provides the utmost care and discretion when marketing properties. In addition to the traditional marketing approach, we offer an exclusive Private Placement Program tailored to a client’s specific needs. The Private Placement Program may be utilized in the following circumstances. • The property can be quietly marketed and possibly shown to potential buyers as the seller is preparing the property for market. • Some sellers would like to move but prefer to maintain privacy and confidentiality. We can quietly inform other Realtors of the property without placing it on the open market. • The Private Placement Program may also be used to test out pricing prior to offering to the general public. This program is unique to our firm. It affords our sellers the ability to have control, while adding a level of Buzz and Cache to new listings.