INTRODUCTION
The
comp shop commenced on the 11th
November 2016. Although it was 7
degrees, the sun was shinning and oxford
street was booming with tourists. I’m
carrying out a comp shop to identify how
COS’ competitors are performing in the
current market. The brands I will be
visiting are COS’ direct competitors,
ZARA and Reiss. However, COS does have
an online competitor, this being ASOS.
Finally, I will also be focusing on the
aspirational brands that COS products
reflect, but have a higher pricing
architecture.