1. MAXI KNITTED JUMPER DRESS
BRAND
The jumper dress from COS is the longest in length compared with all other retailers in this Comp Shop. Furthermore, the fact it is 100 % pure wool not only means its durable, but also means the garment is comfortable. Wool is a great insulator, which means the jumper dress is practical and appropriate for AW16.
The cost of this garment is slightly above the usual retail price for Topshop. Topshop has tapped into the higher end of their pricing architecture with this 100 % cashmere jumper dress, thus it is both extremely soft and durable. The jumper dress itself has low-back, showing it has fashionability and setting it apart from all the others.
Surprisingly, this was the lowest priced jumper dress of all of my competitors, priced at just £ 29.00. However, the fact the dress is made from cotton highlights it isn’ t the most season appropriate choice for cold weather. Zara was the only brand to offer more than one colour option making it a strong, seasonal offering for the customer, and encompassing many of the colour palettes seen on the catwalk for AW16.
The ribbed sides on this jumper dress makes this outfit choice very diverse. This jumper dress could be worn with both heels or trainers. The oversized fit means it fits well over the body. However, with regards to the fibre compositions, acrylic isn ' t a popular material due to the fact it can be rather uncomfortable and itchy, and is known for pulling. Which means the jumpers quality and aesthetic is jeopardised
Clearly, Celine was the most expensive option due to the fact it is a high end Fashion House. However, the fact the product was green shows Celine is on the pulse of. Its very functional and practical for the weather. The garment itself felt heavy which shows the quality.