Community Bankers of Iowa Monthly Banker Update January 2014 | Page 11

(Banks and Social Media continued from previous page) 4. Existing Regulations and Social Media The FFIEC Guidance identifies over a dozen regulations that are affected by the social media guidance, including Truth in Savings/Lending, Fair Debt Collection Practices Act, Unfair, Deceptive, or Abusive Acts or Practices, Deposit Insurance or Share Insurance, Electronic Fund Transfer Act, and others. Of note in the Guidance is that the laws and regulations discussed in the Guidance do not contain exceptions regarding the use of social medial. Thus to the extent that financial institutions use social medial to engage in customer transactions, the institution must comply with all applicable laws and regulations as if these activities were conducted through other media. As with other FFIEC guidance, this social media guidance is not a “one-size-fits-all” approach; rather financial institutions are expected to assess and manage the risks particular to the individual institution, taking into account factors such as the institution’s size, complexity, activities, and third party relationships. A copy of the press release and the Guidance can be found at http://www.ffiec.gov/press/pr121113.htm. $ CBI Banker Update | JANUARY 2014 11