MAKING THE MOST OF EMAIL EFFORTS
By RaeAnn Slaybaugh
Like many church professionals , Danielle Zapchenk , Director of Communications at West Ridge Community Church in Elgin , Ill ., once used a third-party email marketing tool — Mailchimp — in her role .
By switching to a church-specific , holistic church management software platform , she and her team can now streamline the church ’ s email communications from start to finish .
Best of all , Zapchenk can monitor engagement with those messages and use these insights to mobilize better ministry .
Danielle Zapchenk , center , with Executive Pastor Scott Alexander to her left , and congregation friends
8 CHURCH EXECUTIVE | JULY / AUGUST 2022