Communication Strategies & Church Management Soft MAY / JUNE 2022 | Page 2

Table of Contents

DOING CHURCH , SIMPLIFIED 4
TrueNorth Church / North Augusta , SC How a large church quickly — and easily — streamlined multiple software applications into one all-purpose tool for maximum efficiency
By RaeAnn Slaybaugh
DO YOU HAVE “ SOFTWARE CREEP ”? 3 SYMPTOMS . 3 PRESCRIPTIONS 6
For most of us , a new year represents an opportunity to identify any potentially harmful habits that have crept into our life and purpose to do something about them . You know , habits like eating , exercising and daily time in the Word . The Bible calls them “ little foxes that spoil the vineyard .” In the same way , an organization has a way of creeping toward sloppy software habits — many times for good reasons .
By Boyd Pelley
MAKING THE MOST OF EMAIL EFFORTS 8
West Ridge Community Church / Elgin , Ill . Like many church professionals , Danielle Zapchenk , Director of Communications at West Ridge Community Church in Elgin , Ill ., once used a third-party email marketing tool — Mailchimp — in her role . By switching to a church-specific , holistic church management software platform , she and her team can now streamline the church ’ s email communications from start to finish . Best of all , Zapchenk can monitor engagement with those messages and use these insights to mobilize better ministry .
WHY SHOULD CHURCHES PAY FOR TEXTING ? 12
Compare free texting to Text-to-Church By Boyd Pelley
HOW TEXTING AND QR CODES CAN IMPROVE SMALL GROUP CONNECTION 13
By Boyd Pelley
NO IT TEAM ? NO PROBLEM 16
Making the most of do-it-yourself workflows really works for CityBridge Community Church .
By RaeAnn Slaybaugh
MARKETING TECHNOLOGY AND THE STAGES OF EVANGELISM 18
By Boyd Pelley
By RaeAnn Slaybaugh
THE 5 QUESTIONS THAT DRIVE OUR EMAIL MARKETING FEATURES 10
Companies like Constant Contact , Mail Chimp and others have turned email usage into a science . Rather than adding the burden of third-party integration , we asked around and chose to build the most powerful features into our Church Management email system .
Here are the big picture questions underlying email and how they relate to these features .
ICYMI : TEXTING HAS REALLY CHANGED THE CHMS GAME 11
When it comes to texting , The Church of Grace and Peace has it down . Here , Business Administrator Josette Kluender talks about all the different ways this easy , effective communications tool makes her whole team ’ s lives easier .
By RaeAnn Slaybaugh
2 CHURCH EXECUTIVE