level communication
information on scientific
Writing in 1987, Geoffery Thomas and John Durant advocated various reasons to increase public understanding of science, or scientific literacy. If the public enjoyed science more, they suggested there would presumably be more funding, progressive regulation, and trained scientists. More trained engineers and scientists could allow a nation to be more competitive economically. Science can also benefit individuals. Science can simply have aesthetic appeal .
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Science communication may generate support for scientific research or study, or to inform decision making, including political and ethical thinking.
There is increasing emphasis on explaining methods rather than simply findings of science. This may be especially critical in addressing scientific misinformation, which spreads easily because it is not subject to the constraints of scientific method. Science communicators can use entertainment and persuasion including humour, storytelling and metaphors. Scientists can be trained in some of the techniques used by actors to improve their communication.
MOTIVATONS
cience communication
is the practice of informing, educating,
sharing wonderment, and raising awareness of science-related topics. Science communicators and audiences are ambiguously defined and the expertise and level of science knowledge varies with each group.
Two types of defined science communication are science outreach and science inreach.
An example of inreach is scholarly communication and publication in scientific journals.