Communication Magazine Communication Magazine | Page 6

ffective

communication is

a process of

exchanging ideas, thoughts, knowledge and information such that the purpose or intention is fulfilled in the best possible manner. In simple words, it is nothing but the presentation of views by the sender in a way best understood by the receiver.

Keeping this in mind, let us discuss the elements which make communication effective:

Clear Message: The message which the sender wants to convey must be simple, easy to understand and systematically framed to retain its meaningfulness.

Correct Message: The information communicated must not be vague or false in any sense; it must be free from errors and grammatical mistakes.

Complete Message: Communication is the base for decision making. If the information is incomplete, it may lead to wrong decisions.

Precise Message: The message sent must be short and concise to facilitate straightforward interpretation and take the desired steps.

Reliability: The sender must be sure from his end that whatever he is conveying is right by his knowledge. Even the receiver must have trust on the sender and can rely on the message sent.

Consideration of the Recipient: The medium of communication and other physical settings must be planned, keeping in mind the attitude, language, knowledge, education level and position of the receiver.

Sender’s Courtesy: The message so drafted must reflect the sender’s courtesy, humbleness and respect towards the receiver.

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EFFECTIVE COMMUNICATION

Casais Reveron L.