10 Structure information.
Make sure your content has a hierarchical structure, and make sure that structure is visible.
11Get to the Point.
Put the key paragraph first; put the key sentence in the key paragraph first; put the key concept in the key sentence first.
12Engineer an efficient pathway to the information your audience is seeking. The race goes to the swift! Get your audience to the information they seek in the shortest possible time and they will thank you for it.
13Test everything.
No matter what you’ve written or how good a writer you are, you can always learn from a review by a second set of eyes.
14Take a lesson from George Orwell.
On the next page is a short piece of advice from the greatest novelist and one of the greatest essayists of the 20th century. Memorize this advice and use it every time you write.