3Keep it short.
Onscreen reading is hard on the eyes, and online visitors resent every lost nanosecond.
• Keep paragraphs short, ideally down to one or two sentences
• Keep sentences concise
• Avoid convoluted constructions
• Avoid semi-colons or sentences with two or more clauses
• Try to convert long sentences to bulleted lists.
4Make it scannable.
Make sure there are handy visual clues pointing the reader to the information they’re seeking. Such visual clues include:
• Subheads
• Headers
• Bullets
• Numbers
• Bold or highlighted text
• Navigational images.
5Use graphics sparingly.
A picture tells a thousand words. But only use pictures, charts, tables, and other graphics where they will serve to convey the information more quickly and effectively than text.