Role of a modern language professional
On the other hand we find the lobbying, the main function is to influence the customers, this is also known as pressure groups. This campaign have many phases, those are: identification and tracking of the opportunities and threats, identification of the actors involved in the political process, comprehension of the positions of the allies and adversaries, development of the action plan and establishment of the coalitions.
A modern language professional must be able to develop his knowledge in different areas as responsible of the communication.
The professional has to determine the policies of communication in the enterprise, define the message, the actions that are going to be develop in the communication aspects; he has to manage the relations with the mass media and has to develop the global strategy of the corporate image.
By the way in the branding or brand communication they have to communicate the benefits of the brand with the final purpose to make the consumer choose it over the competition.
This has two dimensions the commercial and the corporate; this one must be defined in relation to the brand according to the: public relations, advertising, behavior, name, identity, consumers, products and services that it offers, presence on the web, relation with to investors, corporate communication, environment and promotional material.
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