Com(m)unicate 2013 Holiday Edition Dec. 2013 | Page 5

Gift Cards Are The Way to Go By: Isabella Mesa “It’s the thought that counts” yeah, well tell that to my useless present. Even though, the previous sentence sounds as conceited as Paris Hilton, it’s true. It takes ages for people to decide what to get others. People ask their friends, look online. I’ve seen a billion videos dedicated to this topic. All along the answer’s been right there… you guessed it… gift cards. Now, don’t be afraid, as unknown and uncommon as they are (and come), they are the clear solution. When I receive a gift card, I’m instantly pleased. I can buy whatever I want. There is no limit! Well… okay, there might be, but still. A gift card brings such a broad variety of options, especially when it’s somewhere like Target or Amazon. You might be thinking now, that even though I’m right, a gift card shows no effort or care. It’s an un-emotionally detached present. Well, it doesn’t have to be. If I know that my friend thrives on makeup, then why not buy her a Sephora gift card? If my cousin’s a total (wannabe) hipster, then Urban Outfitters is your best friend. One of the best parts about gift cards is that you can show how well you know a person, without being specific. My friend can love books but what if she has a secret hatred for dystopian novels. No worries, with a Barnes and Nobles gift card she can easily get a book she’s been dying for. With the holidays approaching, there is no need to worry. You are welcome.