CONTENT SPONSORED BY CREOP
CREOP ’ s online platform provides easy-to-use software that offers demographics , financial analysis , property comps ( left ), and site plan designs ( right ).
memorandum . Alternately , comps may be entered manually ; it ’ s worth the effort because the results are both eye-catching and unique . The comps section looks like it took days to assemble when it only took a few keystrokes .
DEMOGRAPHICS CREOP entered into an API partnership with Esri a few years ago to supply our members with demographics . Esri is the gold standard when it comes to demographics , always timely and up to date , with data from within the last six months . One interesting metric that is especially helpful for brokers representing buyers in unfamiliar areas of the country is the population growth rate . This figure not only shows the current population growth rate , but also the projected growth rate going out five years .
WHY ARE PROPERTY WEBSITES ESSENTIAL ? Property websites are not just important for marketing exposure , but they are also used as vehicles to disseminate the offering memorandum and other information . Brokers will put a property website link in websites like LoopNet , CoStar , CREXI , etc ., in addition to emails , so brokers and prospective buyers can visit the property website , complete an NDA ( when required ), and download the offering memorandum and other property information .
DEAL ROOM The Deal Room houses information like an offering memorandum , ALTA Survey , etc . The CREOP Deal Room includes an NDA which automatically incorporates the brokerage company ’ s name or the member can use their own NDA . When someone visits the property website and signs the electronic NDA , that information is stored securely in that specific property ’ s deal room . The member may download the list of people who signed the NDA and send them updates in the event of any price change , update , or subsequent property promotion .
EMAIL CAMPAIGNS Email campaigns play an important role in marketing a property . The emails include an HTML flyer that typically has one or more
At CREOP , we are always innovating with new features and enhancing existing features in the cloud without any action needed by members . We are thrilled about many exciting new features slated to roll out in 2022 .
property images along with any property highlights . These emails also usually include a call-to-action button linking to the property website where the offering memorandum / brochure can be downloaded . Our platform offers multiple email design templates and pulls previously entered data — eliminating double entry . The process is painless and only takes a few minutes to process .
ESCROW ROOM CREOP ’ s Escrow Room is used to track all the milestones and contingency dates when a property is under contract . The contact information of the key players involved in the transaction is housed in the Escrow Room .
When brokers are organized , they are more efficient and productive — the Escrow Room helps keep them organized .
LISTINGS AND BRANDING Having all the broker ’ s active and closed listings featured in the brokerage firm ’ s company website is helpful when marketing properties and displaying the brokerage firm ’ s capabilities and prowess . CREOP ’ s Company Listing Link displays active and closed listings / properties on the brokerage ’ s website and automatically updates as the status changes and new properties are added .
MAKE IT YOUR OWN No singular platform will have all the features and elements to satisfy every broker ’ s every need , which is why it ’ s so important to allow for uploading of documents and incorporating said documents into reports , brochures , flyers , offering memorandums , and proposals . CREOP ’ s platform goes a step farther , incorporating the same color scheme , headings , and font used throughout the rest of the report for a sleek , cohesive look .
CREOP : ALWAYS INNOVATING CREOP covers all the property types , including retail , office , industrial , multifamily , hospitality , mixed-use , self-storage , STNL , business opportunities , land , portfolios , and commercial leases .
Circling back to the advantage of online platforms , at CREOP , we are always innovating with new features and enhancing existing features in the cloud without any action needed by members . We are thrilled about many exciting new features slated to roll out in 2022 . If you are a CCIM Institute member , ask about our CCIM promo code at creop . com .
John Gessford President at CREOP
Contact him at john @ creop . com .
CIREMAGAZINE . COM COMMERCIAL INVESTMENT REAL ESTATE MAGAZINE 37