Commercial Investment Real Estate Winter 2020 | Page 6
INDUSTRY VOICES
By Larry Guthrie
WASTE NOT,
WANT NOT
May Al-Karooni
A
ccording to the Environmental Pro-
tection Agency, three million tons
of usable office furniture end up in
landfills every year. In this glut of others’
trash, Globechain Founder May Al-Karooni
saw a trove of hidden treasure.
While working for an investment
banking firm in 2014, she discovered that
it was costing the U.K.-based company
around $65,000 to, in effect, relocate peo-
ple and move them to the building across
the road — including the office furniture
and other items disposed of and replaced in
the process.
“It just got me thinking, that’s com-
mercial madness,” says Al-Karooni. “Why
is no one connecting these corporate com-
panies to charities and small businesses
to redistribute all these unneeded items
and provide a real social impact at the
same time?”
Looking deeper at the supply chain,
4
COMMERCIAL INVESTMENT REAL ESTATE MAGAZINE
she figured out a way to digitize waste
that made financial and business sense to
all parties involved, and thus Globechain
was born. Officially launched in 2015,
Globechain is a fast-growing marketplace
that connects businesses, charities, and peo-
ple that want to reuse unwanted items, the
majority of which are typically disposed of
or recycled by businesses. To date, over 11.2
million pounds of items have been kept out
of landfills and put back to use. Moreover,
Globechain has aided 14,000 communities
in the U.K., Africa, Ukraine, and Libya, and
saved charities more than $2.6 million.
Companies pay a fee to use the ser-
vice, which allows them to list everything
from furniture and fixtures to concrete
blocks and even soil. Al-Karooni notes that
listings are typically claimed or reserved
within 24 hours.
The list of 10,000 members currently
utilizing the Globechain platform includes
heavyweights from all property sectors and
industries: ISG, Skanska, Google Campus,
Invesco Perpetual, Bank of America Mer-
rill Lynch, CBRE, Marriott, IHG, H&M,
and Chanel.
While Al-Karooni estimates that 40
percent of her business comes from retail
and 40 percent from construction, this
sustainable circular economy model affords
everyone the same savings and benefits. For
one, the approach is actually cheaper and
faster than disposing of or recycling un-
needed items.
“REITs and private equity [firms]
have found some real value,” shares Al-Ka-
rooni. “Their portfolios involve a lot of
store closures, openings, construction, and
other real estate projects where it has a
lot to do with cost cutting or budgeting to
keep them lean.”
In addition, distinct tax and envi-
ronmental-social-governance perks are at-
tached. “You can in the U.K., in some cases,
offset VAT on the cost of goods because of
the charitable component of the program,”
she says. Al-Karooni also provides ESG re-
ports on the impact of every member’s list-
ings. Some companies have even leveraged
the program to help earn LEED certifica-
tion or a Green Key Point Eco-Rating.
But the reports were something she
had to create from scratch. “When I went
for investments at the beginning, the inves-
tors were asking what my market cap was.
And there wasn’t one,” she recalls. “I was so
convinced there was a market for this type
of business and supply chain sustainability
and circular economy, whatever you want to
call it. So, I started presenting the data from
all the transactions on the site — where it
was going and how it helped them. And just
over the period of a year, I broke it down
to social, economic, and environmental im-
pact data. It was raw data at the beginning,
then we created reports and infographics
based on that data for the corporate compa-
nies to download. Now it’s real time, so they
can see it whenever they like.”
While Globechain is leading the
charge, she recognizes infinite possibilities
for the future of this growing industry.
“It’s a commercial decision because
it’s money saved on waste disposal incin-
eration, predominately,” Al-Karooni states.
“It’s a speed benefit because it’s a virtual
platform where items are taken within 24
hours. Plus, the ESG data is very valuable
from a social impact perspective to show
how they’re helping communities.
“For instance, Heathrow Airport
listed concrete pallets that were stuck in a
warehouse for a year costing them money.
The only option really was to pay a haulage
firm to take them away. And then a char-
ity from Sierra Leone in Africa requested
them, and they’re building an orphanage
and a school with these concrete blocks. It’s
one of my personal favorite stories to share.”
Globechain recently expanded into
Spain and United Arab Emirates last year
along with three very quiet trials in Atlan-
ta, Houston, and Milwaukee. A New York
launch is set for February with Interconti-
nental Hotel in Asia planned for late 2020
or early 2021.
Larry Guthrie
Director of communications
for CCIM Institute
Contact him at [email protected].
WINTER 2020