Commercial Investment Real Estate Summer 2021 | Page 4

PRESIDENT ' S DESK

Buying Into the Process

This spring , we celebrated the 103 commercial real estate professionals who successfully passed their comprehensive exam , earning their CCIM designations and joining the global CCIM community .

It ’ s a special time — of joy , of pride , and of accomplishment — and the start of a new chapter in their careers with the CCIM lapel pin on full display . I ’ m excited to see what the future holds for each of them empowered by their CCIM education and the institute ’ s global community .
But passing the exam is just the beginning . Whether you ’ re fresh off the comp exam or have been a CCIM for decades , you earn the power of the pin every day — one valuation at a time , one counsel at a time , one deal at a time , and one client at a time . You earn it every single time you run out on that field .
It reminds me of a philosophy long held by Nick Saban , the legendary football coach who has led the University of Alabama since 2007 . He calls it buying into “ the process .”
I ’ m paraphrasing , but he says , “ You make the jersey better , not the other way around . You have to earn the right to wear that jersey with every single play out there on the field .”
Buying into Saban ’ s process is simple : each member of the team gives 100 percent effort , 100 percent of the time . Period .
It ’ s just like a deal in our industry . You can ’ t just be really good at your chosen craft some of the time ; you have to give 100 percent effort on 100 percent of your deals . Period .
And if you do that deal after deal and do it enough times , exceptional things happen . That ’ s what “ the process ” is all about .
That pin , the crimson red jersey — for those who wear either — you ’ re representing the team and the brand . For CCIMs , it ’ s a brand that holds incredible value and comes with an expectation of excellence . You ’ re part of a global team of CRE pros who represent the very best in expertise , experience , and ethics .
This is why people have looked to the pin for over 50 years . And the institute is here to support you every step of the way with timely resources and tools , like Commercial Investment Real Estate magazine and companion podcast .

COMMERCIAL INVESTMENT

REAL ESTATE
Commercial Investment Real Estate , the official magazine of CCIM Institute , reports on market trends and analysis , current developments in the field , and successful business strategies .
CIRE STAFF Publisher , Larry Guthrie , lguthrie @ ccim . com Senior Content Editor , Nicholas Leider , nleider @ ccim . com
Contributing Editors : Glenn Felson ; Andrew Maguire , Esq .; Amelia Henry , CCIM ; Ermengarde Jabir , Ph . D .; Tony Schoenberg ; Richard Young
Design Consultant : Homestyles Media
Editorial Review Board : Adrian A . Arriaga , CCIM ; David B . Eaton , CCIM ; David Ellermann , CCIM ; Jeff Engelstad , CCIM ; Eric B . Garfield , CCIM ; Tony M . Guglielmo , CCIM ; James L . Helsel , CCIM ; Soozi Jones Walker , CCIM ; J . Howard King , CCIM ; George C . Larsen , CCIM ; Kevin G . Lenze , CCIM ; Mark Lee Levine , CCIM ; Albert S . Livingston , CCIM ; Charlie Mack , CCIM ; Kenisha Robnett , CCIM , MRED ; David L . Schank , CCIM
Editorial Address : 430 N . Michigan Avenue , Chicago , IL 60611-4084 ; Contact us at ( 312 ) 321-4531 or magazine @ ccim . com
Advertising : Heather Macaluso at hmacaluso @ ccim . net or ( 717 ) 430-2224 .
Subscriptions : $ 45 for nonmembers in U . S .; $ 55 for nonmembers in Canada and Mexico . Call ( 800 ) 532-8633 .
Reader Services : All dues-paying members of CCIM Institute receive Commercial Investment Real Estate magazine four times a year as a member benefit . Subscribe , purchase back issues , or order customized article reprints : www . ccim . com / cire or ( 800 ) 532-8633 x4491 . Make address changes : magazine @ ccim . com or ( 800 ) 532-8633 x4491 Request reprint permission : magazine @ ccim . com Submit articles and editorial ideas : magazine @ ccim . com
Postmaster : Send address changes to Commercial Investment Real Estate , 430 N . Michigan Avenue , Suite 700 , Chicago , IL 60611-4084 .
Commercial Investment Real Estate ( ISSN 1524-3249 ) is published quarterly by CCIM Institute of the National Association of REALTORS ®, 430 N . Michigan Avenue , Chicago , IL 60611-4084 . Periodicals postage paid at Chicago , IL , and additional mailing offices . The opinions expressed in signed articles and materials appearing in Commercial Investment Real Estate , including specific references to products and services , are those of the authors and not necessarily those of Commercial Investment Real Estate , CCIM Institute , or the National Association of REALTORS ®. © 2021 by the CCIM Institute . All rights reserved .
Executive Officers
CCIM Institute , an affiliate of the National Association of REALTORS ®, confers the Certified Commercial Investment Member designation to commercial real estate professionals who have extensive training and industry experience and complete a rigorous study program .
President , Timothy S . Blair , CCIM , Birmingham , Ala . President-Elect , Leslie G . Callahan III , CCIM , Atlanta First Vice President , David Schnitzer , CCIM , Addison , Texas Treasurer , Steve Rich , CCIM , Charlotte , N . C .
TIMOTHY S . BLAIR , CCIM 2021 CCIM Institute President Contact him at tb @ shanwalt . com .
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COMMERCIAL INVESTMENT REAL ESTATE MAGAZINE SUMMER 2021