Commercial Investment Real Estate September/October 2018 | Page 22

TECHNOLOGY
SOLUTIONS
The new Tapestry
profile template
provides infographics
in a Tapestry poster-
style look and feel.
STDB’s Powerful Tools
The platform’s enhanced features provide even more robust benefits.
hile it has a new look, the Site To Do Business
continues to offer members a simple, feature-
oriented site designed to allow you to get in, get
what you need, and move along with your day.
Those who use STDB know how transformative the technol-
ogy tools are for their businesses. They use Business Analyst to
aid in site selection, run insightful demographics, lifestyle seg-
mentation, and retail reports to gather a market-leading under-
standing of property and sites. They create expressive maps using
a combination of their own information in conjunction with
Esri’s market-leading demographics. Perhaps they use Database
USA’s Business List tool to better understand the landscape of
existing businesses in a market to determine where opportunities
may exist. Maybe they use ArcGIS Online to create and share
maps and data with their clients.
Beyond STDB’s new look and responsive design, it also
includes new features to give new members plenty of good rea-
sons to get started.
W
STDB’s Newest Features
The economics of any contemplated or existing transaction
remain critical as the basis for attracting both debt and equity.
But quantifying location and market variables illustrates both
the quality of a location and the trends and tendencies of a given
market both today and in the future.
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September | October 2018
STDB is a great leveler, especially for the small to midsize
shops that don’t have dedicated research and marketing sup-
port. Many questions about a market area can be answered using
STDB tools:
• What types of people make up your market? Where do
they live and where do they work?
• What is the lifestyle of the people in your market and
to which generation do they belong?
• Where might there be an opportunity for a certain
type of retail store?
• How does my area compare to my city, county, state,
and the U.S.?
• Where can I find prospects?
• What is expected to happen in my area in the future?
Is it projected to grow?
STDB’s tools have continued to increase their scope to
include many new ways of conducting analyses and present-
ing the results.
Infographics. Create custom, compelling infographics
using a combination of your data and Esri’s data. Show demo-
graphic insights, market profiles, employment data, at-risk
populations, and much more.
Analytics to optimize market segmentation. Find popula-
tion by generations, like millennials or baby boomers, and divide
into targeted groups.
COMMERCIAL INVESTMENT REAL ESTATE
by Carol Campbell and Ben Wilson