Commercial Investment Real Estate November/December 2017 | Page 24

THE SIXTH OF SIX STORIES ON THE 50TH ANNIVERSARY OF CCIM INSTITUTE Capturing Hearts and Minds CCIM Institute focused on enhancing training and technology during the early 21st century. For 50 years, the Institute has thrived by being an early adopter of best practices for industry training and technology. In the 21st century, this trend has accelerated. “Technology separates CCIMs from the rest of the brokers and commercial real estate professionals,” says Barry Spizer, CCIM, who served as the 2003 CCIM Institute president and is principal at SRSA Commer- cial Real Estate in Metairie, La. “We have a designa- tion, knowledge base, and competitive advantage with technology, particularly with Site To Do Business.” During 2003, he helped to incorporate CCIM Technology as a for-profit organization to manage STDB, so it could be “more entrepreneurial.” Expanding Overseas The backbone of the Institute is getting those seeking the designation through its pipeline of courses, port- folio requirements, and the final comprehensive exam. That doesn’t happen without continuously improving designation courses and enforcing rigorous standards for portfolio review. 22 November | December 2017 Beginning in 2000, Rhonda West, CCIM, has reviewed and graded portfolios annually for those pur- suing the CCIM designation. “I enjoy seeing people through the designation process,” says West, partner at West Commercial Real Estate in Austin, Texas. “They work so hard and have so much joy once they earn our designation. Also, reviewing the international portfolios gives me a bird’s eye view into developments happening worldwide.” On the forefront of promoting the CCIM designa- tion worldwide, Pius K. Leung, CCIM, chaired the Institute’s International Committee during 1999 and 2000. As the new century dawned, members identified 10 countries with professionals who could benefit from CCIM training, including China. “Since I am Chinese, I had a bias for China, which was just opening to the West,” says Leung, who served as 2005 CCIM Institute president. “In 2000, I taught the first CCIM two-day course at a Chinese university. The students’ No. 1 interest was learning from good U.S. salespeople. Their No. 2 concern was to gain more industry knowledge.” COMMERCIAL INVESTMENT REAL ESTATE Martin by Sara S. Patterson