Commercial Investment Real Estate November/December 2017 | Page 15

Don’t be afraid to step outside your comfort zone and get involved. Ultimately, nobody can do this alone. But if we can work together — and CCIM is an amazing platform to do that — we can all win more business together. — Nick Nelson, CCIM Most properties that have not traded this cycle have been held under current ownership for multiple cycles. Although the prop- erties have significantly appreciated during the years, owners will not consider selling without a 1031 replacement property locked down. Considering what they originally paid for the property, many owners will not pay close to market value in Austin. I’ve proposed investors trade some of this equity for cash flow and consider income-producing property in Dallas or San Anto- nio, Texas, for instance. But some investors don’t want to buy outside of Austin, which further limits the supply. CIRE: Can you discuss how you’ve used CCIM resources to deliver better value to your clients? Nelson: Texas is a nondisclosure state. To find real property comps in Austin, you just have to know people or buy property. With CCIM, however, we have access to ArcGIS online through Site To Do Business, which I used to create a map with all the commercial properties in Austin. I styled the map accord- ing to year-over-year increase in property taxes. It’s not the magic bullet, but it opened the door to more property owners with relevant market information. No data supplier provides that. We’ve got 101 fields we’re tracking throughout 608,000 parcels in the Austin MSA, and that helps clients plan and execute better investment strategies. CIRE: How else have leadership roles at CCIM and earning the designation helped your business? Nelson: I was a general contractor building houses and got hurt in the Great Recession. I called the CCIM Institute, booked all four classes, finished all four in four weeks, and just fell in love with the culture and the CCIM family. It’s all about forming that network — that community. I tell people: Don’t be afraid to step outside your comfort zone and get involved. Ultimately, nobody can do this alone. But if we can work together — and CCIM is an amazing platform to do that — we can all win more business together. And have more fun. Sarah Hoban is a freelance writer in the Chicago metro area. CCIM DESIGNEE CHECKLIST Leverage the power of the CCIM brand. Add “CCIM” as a certification on LinkedIn Link to the What is a CCIM page from your email signature Wear your CCIM pin every day Use the CCIM logo on all marketing collateral Share CCIM content, including CIRE magazine articles Visit CCIM.com to share content, download logos, and find links. CCIM.COM November | December 2017 13