Commercial Investment Real Estate May/June 2017 - Page 22

TECHNOLOGY SOLUTIONS Brainy Apps Are apps becoming the digital brains of commercial real estate professionals’ offi ces? ike rabbits in the spring, new apps are proliferating for every available nook on mobile devices. But which apps will move your business forward? According to CCIM experts, the answer depends on individual commercial real estate businesses, as well as costs and personal preferences. No one app fi ts every circumstance, person, or problem. Before downloading a new app, evaluate whether it will improve productivity, enhance client service, or solve specifi c commercial real estate concerns. If it does, download the app. If not, fi nd a different app that will. “The Evernote app has changed my business or at least my per- sonal organization,” says Jonathan Epstein, CCIM, manager and owner at Berger-Epstein Associates in Allentown, Pa. “Evernote syncs across all my devices: my Mac at home, my PC at work, and my mobile devices. I use it to store and edit my marketing materials, so when a prospect wants some information, I know there’s one place with the most current information. “Evernote lets you share notes, travel itineraries, and favor- L 20 May | June 2017 ite recipes, as well as storing copies of your passport, real estate license, and medical paperwork. “One of the best things about Evernote is its Optical Character Recognition, so it can read text inside a photo. I can search for pretty specifi c terms, and it will even search inside the photo. One blogger refers to Evernote as his ‘digital brain.’ I agree.” Below are some recommended apps and products used by CCIMs. Evernote app has been good for downloading marketing materials for presentations from an iPad or streaming from a smartphone, according to Brian Bell, CCIM, broker at Campana Resources LLC in Fort Worth, Texas. Justin Lamontagne, CCIM, has switched from Evernote to the Workfl owy app. It is a tool for taking notes and making lists across all platforms. “I replaced Evernote with Workfl owy due to its ease of use,” says Lamontagne, partner and broker at NAI The Dunham Group in Portland, Maine. GroupMe serves as a resource for group text streams. This app COMMERCIAL INVESTMENT REAL ESTATE by Sara S. Patterson and Samuel S. Moon