Commercial Investment Real Estate May/June 2016 | Page 25
rates in January are 27 basis points higher
than a year prior and are at their highest lev-
els over a three-year period.
T reats. New supply is being artif cially
created by Airbnb; however, industry experts
are uncertain how much collateral damage is
being done to the industry. Because Airbnb is
not forced to reveal its operating results, the
industry has no way to gauge its true market.
“T ere is little evidence that Airbnb is
leading to fewer compression nights or
reducing pricing power of those nights,”
STR recently reported, But, according to a
recent Goldman Sachs survey, “once con-
sumers switch, they don’t go back to hotels.”
Until the playing f eld is leveled, and Airbnb
is required to license and collect taxes, IRR
believes that it remains a credible threat to
the industry.
Wage growth has increased by 5 to 6
percent in the past few years, according to
Marcus & Millichap. Growth in 2015 was
estimated at 2.1 percent and is expected to
continue at 2.5 percent for 2016. RevPar
growth of 8.0 to 10.0 percent has allowed
operators to continue to pay increasing
employee costs, but any leveling of ADR
and occupancy would create an escalating
expense, and a decrease in net operating
income and resultant values.
Financing. Developers continue to utilize
lagging supply that’s still trying to catch up
to growing demand.
ADR Growth. Because of the forecasts
of demand exceeding supply, IRR sees ADR
growth ranging from 5.0 to 6.3 percent
through 2018. Marcus & Millichap is pre-
dicting a $125.41 ADR in 2016, which repre-
sents an increase of 4.5 percent.
Transactions. CoStar reports a year-end
total of 2,520 transactions in 2015 versus a
year-end total of 2,517 transactions in calen-
dar year 2014. Transaction values climbed in
2015 to $49.7 billion, according to Real Capi-
tal Analytics, a 45.2 percent year-over-year
increase. Geographically, the largest YOY
increase was realized in the Central region
(106.6 percent), followed by the East (74.8
percent), the South (37.9 percent), and then
the West (21.0 percent).
However, in January, the total transac-
tion volume was down 60 percent across all
hotel types from the year prior. T e January
volume was the lowest monthly volume in
the past two years and the third lowest since
January 2013. While transaction volume
may dip throughout the remainder of 2016,
IRR believes that the average price per room
will continue to show steep gains, similar to
the YOY gains between 2014 and 2015.
Hotel capitalization rates are gradually
trending upward, according to RCA. Cap
f oating rates, taking advantage of the low
Treasury rate. While there is some continued
risk of increasing interest rates, it appears to
be mitigated and of set by the current ADR
and NOI growth. Increasing room rates and
record occupancy levels allow developers
to receive better f nancing terms. Because
demand continues to outpace supply through-
out most of the country, new construction is
not yet a cause for alarm.
Strength Factor: Demand
Demand is driving the hotel segment in
North America. T at demand is causing
upward pressure on both ADR and RevPar,
across both large U.S. cities and resort towns
on the water.
Continued demand will drive high occu-
pancy rates over the next few years, and it
will outpace supply even as more hotel rooms
come online over the next 12 to 24 months.
From coast to coast, investors see hotels as a
safe bet because of these underlying funda-
mentals and favorable f nancing. Consistent
job and wage growth should continue to bol-
ster these trends.
Jeff Greenwald, MAI, SRA, FRICS, is senior
managing director/principal, Integra Realty
Resources in San Diego. Contact him at
[email protected].
Hotel Supply and Demand Growth Trends
7.3%
8%
6%
4.7%
4%
2%
2.4%
1.2%
4.4%
2.8%
2.9%
2.8%
2.0%
1.7%
0.7%
0.5%
0.4%
0.7%
0.8%
1.1%
2.1%
1.6% 1.8%
1.7%
2016* 20-Year
Avg.
0%
-2%
-2.5%
-4%
-6%
-6.2%
-8%
2007
2008
2009
2010
* Forecast
* Forecast
Sources: Marcus
Services,
STR,
Inc. Inc.
Sources:
Marcus & & Millichap
Millichap Research
Research
Services,
STR,
CCIM.com
2011
Supply
2012
2013
2014
2015
Demand
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