Commercial Investment Real Estate July/August 2017 | Page 15

For investment institutions, the properties in U.S. primary market cities have stable returns from rental income. Investors prefer to invest in the multifamily sector in U.S. regions with large Chinese populations. At the top of their priority invest- ments are apartments in cities, with highly rated universities and student housing projects, built in their urban centers. CIRE: How are Chinese investors being exposed to U.S. markets? What types of guidance are they seeking from U.S. commercial real estate professionals? Li: We invite high net worth individuals to participate in regu- larly scheduled CCIM events, highlighting U.S. properties for sale. Many Chinese investors do not have suffi cient information about the U.S. capital markets, tax laws, and available proper- ties. They are looking for experienced and educated professionals they can trust. CIRE: What advice do you have for U.S. investors considering investments in China? Li: The Chinese government plays a considerable regulatory and guiding role in the commercial real estate market. When invest- ing in China, investors need to understand what drives these policies and the differences in economic development among the cities in China. CIRE: How can U.S.-based CCIMs connect with Chinese high net worth individuals interested in noninstitutional- grade U.S. properties? Li: With more than a dozen courses and over 250 students reg- istered in 2016, CCIM Institute’s educational and networking opportunities are pivotal. In November 2016, the Asia-Pacifi c Real Estate Forum was held in Shanghai, with more than 400 visitors. This year’s Asia-Pacifi c Forum will take place on Nov. 10, 2017, with more than 500 visitors expected. Commercial real estate professionals are encouraged to come to China to network, see what technology platforms are being used, and establish the foundation for transnational deals. CIRE: How has the CCIM designation and your involvement with the CCIM network improved your ability to adapt your skills to multiple national and international marketplaces within commercial real estate? Li: My CCIM training and connections have increased my understanding of the complexity of commercial real estate invest- ments. CCIM Institute also enables me to establish an interna- tional networking platform, meet with my peers from across the world, start exchanges, and set up a bridge of understanding and cooperation connecting the Chinese to their U.S. counterparts. Samuel S. Moon is media relations manager at CCIM Institute. CCIM DESIGNEE CHECKLIST Leverage the power of the CCIM brand. Add “CCIM” as a certification on LinkedIn Link to the What is a CCIM page from your email signature Wear your CCIM pin every day Use the CCIM logo on all marketing collateral Share CCIM content, including CIRE magazine articles Visit CCIM.com to share content, download logos, and find links. CCIM.COM July | August 2017 13