CONTENTS
■ Advertisers’ Directory
CONTENTS
HUMAN RESOURCES
Prioritizing Workplace Wellness.......................... 6
ACCOUNTING
Private Equity is Changing the CPA Profession............. 10
MEMBER SPOTLIGHT
A Mission-Driven Approach to Operational Savings................................. 12
HEALTHCARE CHECKUP
New Hope for Battling Cancer and Insomnia in NJ......... 14
MEMBER NOTES
Unlock LED Lighting Upgrades Through Utility Rebates..... 16
REAL ESTATE
Uncertainty Remains a Constant......................... 18
INFORMATION TECHNOLOGY
Actionable AI Solutions for Business Leaders.............. 20
COLUMNS
Advertisers’ Directory................................... 2 CIANJ Officers & Board of Directors....................... 4 President’ s View....................................... 3 Upcoming............................................ 5 Lessons in Leadership................................... 3
■ Advertisers’ Directory
Amy Delman Public Relations.......................................... 2 Aon................................................................................. 7 Caucus NJ.................................................................... IBC Columbia Bank.............................................................. IFC GZA GeoEnvironmental................................................. 13 CIANJ............................................................................ 13 Lessons in Leadership...................................................... 3 Levi Friedbauer, ERA Group........................................... 11 New Jersey Land Improvement Contractors of America( NJLICA).................................................... 1 Provident LED................................................................ 17 Sax LLP............................................................................ 9 Stand and Deliver.......................................................... 19 TapInto.......................................................................... 13 Valley Health Systems.................................................... 15 World Insurance Associates........................................... BC
COMMERCE( SSN 0745‐077X) is published 11 times a year for a subscription price of $ 35.00 per year by the Commerce and Industry Association of New Jersey, 365 West Passaic Street, Suite 490, Rochelle Park, New Jersey 07662,( 201) 368‐2100, Web site: www. commercemagnj. com. Postage Paid at South Hackensack, New Jersey and additional mailing offices. Postmaster: Send address changes to above address.
Cover Photo: Peter Webster, NJ Market Leader, Aon, and Mark Barus, NJ Resident Sales Director, Aon.
Photo: Aon
Everybody in business has a story to tell. A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company, service or product unique.
What Exactly Is Public Relations? It is an invaluable tool in creating favorable public opinion. It differs from advertising in that it is an unpaid endorsement of a company, a person, a product or a service, and that fact alone, lends tremendous credibility.
How Does Public Relations Pay Back Big? Your uniqueness, your story is what differentiates you from everyone else in your field. Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an‘ expert’. This type of credibility creates a‘ buzz’ or publicity that associates you and your firm with excellence. Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned.
Make sure your story is told.
Contact Amy Delman amydelmanpr @ verizon. net or 201.563.4614
www. amydelmanpr. com