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By Steve Adubato , PhD
Freelance Contributor
Alot has changed when it comes to leading business development , especially more than five years after the COVID- 19 pandemic . Whether you are the CEO of a large firm or an entrepreneur launching a small startup , we have all had to pivot as we have navigated these uncharted waters . With this in mind , consider the following tips to leading business development in this ever-changing world : ◾ Technology is great , but don ’ t let it get in the way of the personal touch . Too many things in our world have become automated . We tend to send an e-mail , text , or other electronic message too quickly . Nothing can replace having a personal interaction , even if just by phone or a virtual meeting . It makes people feel special .
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◾ Foster a culture of collaboration and transparency . Effective business development relies on internal teamwork . Encourage a culture of collaboration within your organization , where communication flows freely , and team members are aligned on common goals .
◾ The customer is always right . When a client has an issue , see it as an opportunity to make things right . Sometimes this means that you must assume some responsibility and apologize for any misunderstanding . By taking on some of the blame , it often softens the other person , and you can more quickly come to a resolution .
◾ Stay agile and embrace change . Postpandemic business development requires adaptability and flexibility more than ever . Be ready to pivot your strategies . Stay open to feedback , whether from your team or clients , and use it to refine your approach .
◾ Always remember … It ’ s about THEM . Get prospects talking about their world . Too often , we go into an interaction
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with a list of items we want to “ sell ,” when instead we should start by asking open-ended questions and then listening to the prospect ’ s needs .
Steve Adubato , PhD , is the author of six books , including his newest , “ Lessons in Leadership 2.0 : The Tough Stuff .” He is an Emmy Award-winning anchor with programs airing on Thirteen / WNET ( PBS ) and NJ PBS . He has appeared on NBC ’ s TODAY Show , NPR , CNN , MSNBC , and FOX 5 NY . “ Steve Adubato ’ s Lessons in Leadership ” airs Saturdays at 5 pm & Sundays at 10 am on News 12 +. For more information , visit Stand-Deliver . com
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Photo : Getty Images / iStockphoto / LaylaBird |