LESSONS
Everybody in business has a story to tell . A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company , service or product unique .
What Exactly Is Public Relations ? It is an invaluable tool in creating favorable public opinion . It differs from advertising in that it is an unpaid endorsement of a company , a person , a product or a service , and that fact alone , lends tremendous credibility .
How Does Public Relations Pay Back Big ? Your uniqueness , your story is what differentiates you from everyone else in your field . Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an ‘ expert ’. This type of credibility creates a ‘ buzz ’ or publicity that associates you and your firm with excellence . Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned .
Make sure your story is told .
Contact Amy Delman amydelmanpr @ verizon . net or 201.563.4614
www . amydelmanpr . com
LESSONS
IN LEADERSHIP
Leaders Let Others Step Up
By Steve Adubato , PhD
Freelance Contributor
Great team leaders promote leadership from within the group so that each team member can have the opportunity to reach their potential . This requires that other people on the team step up and lead in various situations . Consider the following keys to successfully letting others step up :
◾ Communicate expectations . When giving a team member the space to take the initiative , be sure to give specific and clear direction . For example , “ Jane , you will be overseeing the Jones project . Please reach out to them today to introduce yourself and set up a meeting no later than the end of the week to put a plan together . Any issues , let me know .”
◾ Strategically micromanage . Just because you assign someone to run a meeting , doesn ’ t mean that they know what that means . Ask to see the agenda before the meeting and then ask for a follow-up e-mail after the meeting with what was agreed to .
◾ Let them fail . Failure helps us improve and avoid repeating the same mistakes over again . As a leader , when someone on your team fails in some way , it is your job to lift them up and help them embrace the situation and learn from it .
◾ Put people in the right positions . This often involves awareness about the leadership and communication strengths of team members as well as taking the time to understand what they are passionate about .
◾ Explain the “ why .” Too often we give employees a responsibility in the organization without explaining the “ why .” As a leader , to ensure complete “ buy in ” and get the most out of your team , make sure your employees understand the purpose of their work and why you ’ ve selected them for a particular task .
Steve Adubato , PhD , is the author of five books including , “ Lessons in Leadership .” His sixth book , “ Lessons in Leadership 2.0 : The Tough Stuff ,” will be released in summer 2023 . He is an Emmy ® Award-winning anchor with programs airing on Thirteen / WNET ( PBS ) and NJ PBS . He has also appeared on CNN , NPR and NBC ’ s Today Show . Steve Adubato ' s “ Lessons in Leadership ” video podcast with co-host Mary Gamba airs Sundays at 10:00 a . m . on News 12 +. For more information visit www . Stand-Deliver . com
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