CONTENTS
■ Advertisers ‘ Directory
CONTENTS
MEDIA A Sit Down With Chairman and Editor-in-Chief Steve Forbes ..... 6 HIGHER EDUCATION Universities and Colleges Engage the Community ............. 10 TOURISM Uniting NJ through Heritage Tourism ....................... 12 HEALTHCARE
NJ Medical Leaders Talk Breast Cancer Treatment Innovations ..................... 16
New Pilot Program Aims to Curb Opioid Abuse Through Innovative Treatment .............. 22
NON-PROFIT
American Friends of Leket Israel Redirects Wasted Food to Those in Need .................. 20
MEMBER SPOTLIGHT MATRADE Links NJ Businesses to Malaysian Suppliers .......... 24 COLUMNS
Advertisers ’ Directory ...................................... 1 CIANJ Officers & Board of Directors .......................... 2 Upcoming ............................................... 3 President ’ s View .......................................... 4 Lessons in Leadership ..................................... 23
■ Advertisers ‘ Directory
AmeriHealth New Jersey .......................................................... 11 Amy Delman Public Relations .................................................... 1 Brooks Houghton & Company , Inc ............................................ 5 Columbia Bank .......................................................................... 7 Delta Dental of New Jersey ..................................................... IFC EAI , Inc ...................................................................................... 9 Hackensack Meridian Health ................................................... 19
Horizon Blue Cross Blue Shield NJ .......................................... BC New Jersey Manufacturing Extension Program , Inc .................... 8 Saint Peter ' s Healthcare System ............................................. IBC Stand and Deliver ................................................................... 15 TapInto .................................................................................... 21 United Airlines ......................................................................... 15 Valley Health Systems .............................................................. 17
Cover Photo : Steve Forbes , Chairman and Editor-in-Chief , Forbes Media , in the Forbes Media office , currently located in Jersey City , NJ .
Cover Photo : Russ DeSantis Photography and Video
COMMERCE ( SSN 0745‐077X ) is published 11 times a year for a subscription price of $ 35.00 per year by the Commerce and Industry Association of New Jersey , 365 West Passaic Street , Suite 490 , Rochelle Park , New Jersey 07662 , ( 201 ) 368‐2100 , Web site : www . commercemagnj . com . Postage Paid at South Hackensack , New Jersey and additional mailing offices . Postmaster : Send address changes to above address .
Everybody in business has a story to tell . A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company , service or product unique .
What Exactly Is Public Relations ? It is an invaluable tool in creating favorable public opinion . It differs from advertising in that it is an unpaid endorsement of a company , a person , a product or a service , and that fact alone , lends tremendous credibility .
How Does Public Relations Pay Back Big ? Your uniqueness , your story is what differentiates you from everyone else in your field . Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an ‘ expert ’. This type of credibility creates a ‘ buzz ’ or publicity that associates you and your firm with excellence . Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned .
Make sure your story is told .
Contact Amy Delman amydelmanpr @ verizon . net or 201.563.4614
www . amydelmanpr . com