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Hub and Spokes Relationship Building Approach
By Steve Adubato , PhD Freelance Contributor
Consider what I call the “ hub and spokes ” strategic relationships building approach , which is a key to successful business development and connecting with others . Think of yourself as the “ hub ” of a bicycle tire and the “ spokes ” as the key stakeholders that you must engage and stay connected with — simply put the folks and / or the organizations that will greatly impact your ability to effectively lead and move your team forward . Following are some tips to using the hub and spokes model :
◾ Put pen to paper . Sit down and strategically and methodically identify who your key stakeholders are , including your family , your professional colleagues , board members , current clients , prospects , etc .
◾ Be deliberate . Once you have identified the most important people in your universe who impact your ability to lead and be effective in your role , now it is time to proactively strengthen those relationships . This shouldn ’ t be managed in a haphazard ( some call it organic ) fashion .
◾ It is all about the long game . The hub and spokes approach is all about establishing and strengthening lasting relationships . This is not an approach to “ sales .” Selling is largely transactional . Strategic relationship building requires that you consistently focus on being attentive to your key stakeholders .
◾ Be a trusted advisor . Meaningful relationships can ’ t simply be about doing what is “ in the agreement .” We must consistently be looking at our hub and spokes to ensure we are bringing value to those in our orbit .
◾ Never stop saying “ thank you .” All too often , once a deal is closed , too many leaders take it for granted and then it is on to the next task . Use your hub and spokes as a tool to let those around you know how much you appreciate them .
Steve Adubato , PhD , is the author of five books , including his latest , “ Lessons in Leadership 2.0 : The Tough Stuff ”. He is an Emmy
® Award-winning anchor with programs airing on Thirteen / WNET ( PBS ) and NJ PBS who has appeared on CNN , Today Show and NPR . Steve Adubato ’ s “ Lessons in Leadership ” video podcast with co-host Mary Gamba airs Sundays at 10 a . m . on News 12 +. For more information visit
www . Stand-Deliver . com