■ Cover Story
Continued From Page 34 Sills Cummis & Gross P . C . Max Crane , Esq ., Managing Partner
Finding talent will continue to be an issue for the legal industry in 2022 . High demand from clients along with a tight labor market is one of the many issues law firm management will continue to balance in 2022 . Firms that maintained head count and successfully hired throughout the pandemic may be in a better position to attract new talent .
MANUFACTURING
New Jersey Manufacturing Extension Program , Inc . John W . Kennedy , Ph . D ., CEO
German Philosopher Georg Hegel : “ The only thing we learn from history … is that we learn nothing from history .” My prediction is that we finally change that paradigm and put teeth behind the catchphrases “ Made in the USA ” and “ Made in New Jersey .” We may have turned in this direction
during COVID‐19 , but it needs to be sustained and we must have a fully functional supply chain .
MARKETING COMMUNICATIONS
Amy Delman Public Relations , LLC Amy Delman , Owner
The pandemic has changed the way PR professionals and the media communicate . Journalists , reporters , producers , etc ., are easier to contact and many are now open to private messaging on all social media platforms . This dynamic allows a deeper bond to be built , thus , leading to timelier and more robust coverage for the client .
DSM Darren Magarro , President
The biggest issue for business owners will be flexibility with their staff ’ s in-office / work- from-home schedules . For service-based businesses , this will be paramount to success . Ownership that is willing to work with their staff will be
the big winners in 2022 , as we begin to tear down antiquated “ norms ” in the workplace . Rigidity needs to end .
Leadarati Anita O ' Malley , CEO
Organizations are going to depend more on gathering intelligence from data . According to an Ascend 2 report , the majority of U . S . -based companies are going to use data to inform them how to market to their audience . That ’ s because we marketers can use it for more personalized outreaches in our e-mail marketing , content and product / services development . How will we get this data ? Via AI-based software , automation tools and dashboard analytics . I ’ m excited — it ’ s going to produce the best marketing ROI ever .
Rosica Communications Chris Rosica , President
In 2022 , we expect our Integrated Marketing Communications services business to grow by approximately 30 percent . While we will continue to offer media relations and social Continued On Page 38
in business has a story to tell . A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company , service or product unique .
What Exactly Is Public Relations ? It is an invaluable tool in creating favorable public opinion . It differs from advertising in that it is an unpaid endorsement of a company , a person , a product or a service , and that fact alone , lends tremendous credibility .
How Does Public Relations Pay Back Big ? Your uniqueness , your story is what differentiates you from everyone else in your field . Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an ‘ expert ’. This type of credibility creates a ‘ buzz ’ or publicity that associates you and your firm with excellence . Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned .
Make sure your story is told .
Contact Amy Delman amydelmanpr @ verizon . net or 201.563.4614
www . amydelmanpr . com