■ Responsible Gaming
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is dedicated to a centralized , value-based approach to delivering timely , efficient , and effective care on-demand across the country .
Three trustees manage the Entain Foundation : Lycka ; Bill Pascrell III , a partner at Princeton Public Affairs Group , who is recognized as a national gaming expert ; and Amani Toomer , a former N . Y . Giants wide receiver and Super Bowl XLII champion .
“ We must keep the playing field safe for all players ,” Toomer said , adding “ so we ’ ll team up for top-notch education bootcamps on gaming best practices , promote responsible gambling and be there for those facing addiction .”
Entain ’ s commitment to responsible gambling is even woven into its advertising . “ It allows customers to differentiate between proper legitimate operators and those who are not ,” Lycka explained .
“ The ultimate goal for the long-term health of the industry is to serve people who find entertainment through our platforms in a reasonable fashion . To this end , we are determined to lead the way to keep customers safe . We are in no doubt that the most successful global operators will also be those operating the most sustainable , long-term approach .”
Martin Lycka , senior vice president of American regulatory affairs and responsible gambling , Entain Group
Entain ' s technologycan detect the small minority of gamers with problems , triggering a response by Entain . In some cases , that means a phone call from specially trained personnel .