Commerce_2020_11_dig | Page 52

Brewing Company Owners Overcoming COVID

Without a taproom to sell their beer directly to craft beer lovers , owners and longtime friends , Andrew Zebrowski and Brendan Drury , of Hoboken Brewing Company in Hoboken , NJ , continuously have had to pivot their way through 2020 . They ’ ve always relied entirely on the loyal hospitality industry to get their beer in the hands of beer drinkers . But when COVID19 entered the scene in March 2020 , all bars , restaurants and venues were forced to shut down and remain closed . No draft kegs could be sold across the country , which represented almost 80 % of Hoboken Brewing production . This forced the company to purchase a canning line to package 100 % of their product . With on-the-fly decision making , Andrew & Brendan had to rely on creativity and initiate successful collaborations with local bars and neighboring breweries in Northern NJ throughout the pandemic .

As 2020 comes to an end , Hoboken Brewing has cleaned up it ’ s books , drastically improved it ’ s balance sheet and are now ramping up production , releasing new styles every month . Sustaining production during the pandemic has expedited plans for a taproom located in uptown Hoboken for mid-2021 . This exciting news has been long awaited and it ’ s finally becoming a reality .
For today , their many beer styles can be found throughout NJ and NYC , with eye-catching label designs created by their close friend , Chris Holmes , Owner of Chris Holmes Design in Montville , NJ .
Click here to watch video

hobokenbrewing . beer

ARTWORK AND DESIGN BY CHRIS HOLMES @ CHRISHOLMESDESIGN