commARCH Sept/Oct 2021 Issue - Page 6

September / October 2021 Issue . Volume 19 No . 5

Colors and Shapes

commARCH , from its inception , has focused on providing its subscribers ’ interests on their preferred platforms . Some content is best consumed in a high-end print magazine and companion digital edition . Other content is most valuable via the commARCH website , enewsletters , social platforms , virtual events , webinars , etc . The focus is always on “ consumption .” We are continually measuring what is consumed , what is searched for , and its associated value to our audience .
The magazine that you physically or digitally hold in your hands is designed based on your insights and feedback . We learned early on that the business-to-business publications serving our market blend together and , for our target audience , feel like they are produced for a previous generation . These are your dad ’ s magazines . commARCH readers had been turning to high-quality European design magazines that provide inspiration and positively impact their visions of what a built environment could be . That is why we use the highest quality paper and create inspiring covers to feed into your “ concept ” phase instead of presenting “ another commercial building image .” Feedback has proven this is a spot-on strategy .
A print / digital edition is a different experience : an intimate play between the reader and the content . We purposely use stronger images throughout the title , with teaser content leading you to the full-length website articles , because this is the way our audience wants to consumes its information .
This issue holds some experimental content approaches as a means to learn if these new approaches will connect even better with you . Shortly , you will receive ANOTHER survey from the commARCH Research Group and its third-party partners to find out if these “ experiments ” hit the mark and what enhancements need to be made as they evolve .
Right now is the most exciting time to be part of a business-to-business media company , despite what you may hear from others . commARCH loves all the platforms available to connect with its audience . Right now is the greatest time to be an information resource for architects and owners / developers in the commercial construction space .
Thank you for being an integral part of this ride . You are commARCH ’ s “ Editor In Chief ,” as our dozens of editors are here to serve you .
Why name this introduction to the issue “ Colors and Shapes ?” Why else ? It is the Mac Miller song we are currently obsessed with .
I spent the whole day in my head Do a little spring cleaning I ’ m always too busy dreaming Well , maybe I should wake up instead commARCH ( Commercial Architecture ), a division of IdeaSoil , LLC 228 Park Ave S , PMB 60794 , New York , New York 10003 Info @ IdeaSoil . com
CONTENT – COMMUNITY ENGAGEMENT Edit @ IdeaSoil . com
Chief Product Officer / President Dean Horowitz Dean @ IdeaSoil . com
Chief Creative John Phillip Davis
Content Project Manager Molly Goad
VP – Social Media , SEO / SEM , Influencer Programs Alexandra Kavalos
Executive Producer – Video & Podcasts Barry Katz
Native Content Editor Chris Thiede
Production & Video Leader Sean Stempler
Construction Data Dodge Data & Analytics Info @ IdeaSoil . com
Sr Contributing Editors - edit @ IdeaSoil . com Accessibility , Peter Slatin . AI , Eric Hochstein , Building Technology , Jay Thomas . Education & Business Processes , William Asdal . Urban Planning , Kevin Hinders . Engineering , Kevin Lisankie . Equity , L . A . Reed . Facility Asset Data Management , Michael Bordenaro . Financial Analysis & Reporting , Annie Asdal . FinTech , Joan Susie . Leadership Strategies , Michael Catalonello . Market Research & Forecasting , Chris O ’ Keefe . Marketing & Business Growth Strategies , Shawn Draper . Strategic Excellence , Patrick Kenny . Strategic Mindset , Irving T . S . Grey . Sustainability , Dieter Fischer . Water , George Vorsheim .
Intern Mike Rivera
EQUITY Photographer Anneliese Horowitz
OPERATIONS Webmaster Chad Seay
Operations Associate Alexander Bryce Horowitz
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commARCH ( Commercial Architecture ) ( ISSN # 24736902 ) Copyright c 2020 by IdeaSoil , LLC is currently published bimonthly by IdeaSoil , LLC , 2510 Duck Club Road , Greensboro , NC 27410-2572 . All rights reserved . Materials may not be reproduced in whole or in part without written permission . For reprints , please contact Info @ IdeaSoil . com .
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