commARCH Nov/Dec 2021 Issue - Page 55

Creating a showroom experience for customers , the design team equipped the store with 14 specialized spaces allowing consumers to shop within sections featuring the instruments that best suit their needs . The shopping experience begins in the general sales and merchandise area , which is home to the checkout counter and display of new instruments and products to pique their interest . Once consumers move further inside , they see an eye-catching display of options within different instrument rooms ( acoustic guitars , drums , basses , keyboards and pianos , amps , and guitars and keyboards mounted on walls in their respective rooms ). Each room also has couches and chairs for customers .
Photo : NELSON Worldwide
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