commARCH Nov/Dec 2021 Issue - Page 54

Spread across 26,800 square feet , the new location was designed to drive traffic and sales , build brand loyalty , and engage customers from the moment they step inside . NELSON leveraged Sweetwater ’ s logo through signage and merchandise throughout , creating a welcoming environment for career musicians and those learning a new instrument . The remastered , immersive retail experience delivers a unique blend of art and science , providing comfortability for musicians of any level by showcasing Sweetwater ’ s vast range of product stories .
Photo : NELSON Worldwide commARCH // 54