commARCH Nov/Dec 2021 Issue - Page 52



Project : Sweetwater
Location : Fort Wayne , Indiana Designer : NELSON Worldwide
Since 1979 , Sweetwater has provided musicians with the best selection , service , and support needed to create music . For its newest location , the brand turned to global architecture , design , and strategy firm NELSON Worldwide to create a new retail concept better suited for customers who want to peruse , experience , and purchase in a setting that encourages product engagement . The Sweetwater concept store gives consumers a first-class retail experience with a unique showroom-like design and tailored areas to test equipment .
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