Comm. Smart Cities and IoT supplement Smart Cities and IoT | Seite 26

Smart views
We have already identified substantial
incremental revenue opportunities from
the investment in smart city deployments
in the Gulf region alone, and the strategic
cooperation with NeXgen Group will initially
focus on smart cities in key Zain operating
markets.
The cooperation will focus on delivering
smart city technology solutions as a service
and will include design and integration of

applications including smart living, smart
safety and security, and smart education.
How important is it to make the right
plays in the digital field?
The reality of our sector is that data usage is
growing at a much faster rate than we are
able to monetise it. At Zain, we reported that
for the first half of 2015 consolidated group
data revenues (excluding SMS and VAS)

witnessed a 10 per cent growth rate year-onyear, with data now constituting 20 per cent
of the group’s total revenues. 
We believe the contribution of data to our
overall revenues will continue to grow, and
what we need to do is look to offer services
that are desired by our customers and
maintain our relevance to the usage patterns that currently exist and will continue to
emerge over time.

The cooperation will focus on delivering smart city technology
solutions as a service and will include design and integration of
applications including smart living, smart safety and security, and
smart education

In a fast-changing environment,
partnerships are key to all
stakeholders standing more
to gain by working with one
another collaboratively rather
than pursuing individual
pursuits

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