Rank 07 ( Rank in 2023 , Not ranked ) Jérôme Hénique - CEO of Orange Middle East and Africa
. his role in July 2022 , and has been seeking to reinvigorate Orange ’ s presence in the region over the last 18 months . Catching on to the “ super app ” buzz , in November 2023 , Orange announced the launch of its own , ‘ Max it ’, which is available to anyone regardless of their operator . The app is set to debut in Cameroon , Senegal , Mali , Burkina Faso , and Botswana before being extended to 12 other countries in the region in subsequent months .
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Rank 07 ( Rank in 2023 , Not ranked ) Jérôme Hénique - CEO of Orange Middle East and Africa
Hénique assumed
. his role in July 2022 , and has been seeking to reinvigorate Orange ’ s presence in the region over the last 18 months . Catching on to the “ super app ” buzz , in November 2023 , Orange announced the launch of its own , ‘ Max it ’, which is available to anyone regardless of their operator . The app is set to debut in Cameroon , Senegal , Mali , Burkina Faso , and Botswana before being extended to 12 other countries in the region in subsequent months .
The app is designed to allow users to manage mobile and fixed line accounts , is tied with Orange Money ’ s financial services , and has an e-commerce platform that offers digital content and a digital ticketing service .
Throughout 2023 , the Africa and Middle East region was a bright spot on Orange Group ’ s financial reports , delivering double-digit growth in Q3 2023 to end- September .
Revenues in the region increased strongly in Q3 , rising 12.2 %, following a 12 % rise in Q2 . 10 of the 16 consolidated countries achieved double-digit revenue growth in the quarter as the region continued to demonstrate its agility and resilience amid security tensions and currency devaluations in some countries .
Orange ’ s four growth engines remain mobile data ; fixed broadband ; Orange Money ; and B2B across the board .
During the year , Orange announced its withdrawal from proceedings to purchase an up to 45 % stake in Ethiopian incumbent Ethio Telecom , stating that following analysis , the Group believes the conditions in the market do not allow for the rapid deployment of its strategy and the completion of a project that would create value for Orange .