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COM 295 Week 4 Persuasive Message

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Instructions
Select a product or service for this assignment.
Review Ch. 9 of Business Communication about writing effective
persuasive messages.
Complete the following two parts to sell the product or service to two
different audiences.
Part I:
Write a message to persuade your boss to invest capital resources to
develop the product or service for sale.
Include secondary research to support your argument and explain
what you will do in case the selected product or service does not
initially sell as much as expected. Cite and reference sources using
APA formatting.
Select the appropriate channel for delivering your message based on
context, audience, and purpose.
Explain why you selected the channel.
Note: Part I is the basis of your Week 5 Persuasive Presentation
assignment.
Part II: