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B. Message structuring
C. Audience analysis
D. Message review
3.In the context of the AIM planning process, which of the following
tends to be the single
most important planning step for many messages?
A. Identifying reader benefits and constraints
B. Making the message easy to navigate
C. Estimating your credibility
D. Ensuring the communication is fair
4.George, the marketing manager at Regal, believes that an employee
should always act
ethically and should also report instances of unethical behavior that
he encounters. This
belief held by George is an example of a(n):
A. bias
B. prejudice
C. prototype
D. value
5.Which of the following is most likely to have a negative impact on
your readers'
perceptions of your credibility?