Colossium Magazine March Issue_2019 | Page 56

LHARLEY COLOSSIUM: How’s ending up in the fashion industry been like for you? Did it come to you or you had to work your way up? LHARLEY: I wouldn’t say I came to me like on a silver platter; I had to work my way up. I wouldn’t sit here and say it came to me like oth- er people say they were discovered by others. I had to go through the process to get here. I’m not at the top yet but it’s been a journey so far. CLS: People online these days call themselves by several titles. How would you define your- self? What is the Lharley brand? LHL: People think I am a model but that’s not what I am. The Lharley brand is a solid brand established on fashion and style blogging. I’m also a brands influencer, TV and radio present- er. CLS: Fashion and style blogger. Influencer; sounds like fancy titles, what does it entail? It appears all you have to do these days is to have followership of about 10k then change your bio to ‘Fashion and style influencer’, how different is that from yours? LHL: An influ- encer is supposed to affect and shape consum- er behaviors so to speak. To be an influencer means you have the capacity to affect the way people perceive things. So to have the ability or some form of influence on a person or people effectively, makes you an influencer. That is what I do, I impact and influence brands. It’s not just about taking photos and sharing on social media. It’s about adding value to what you representing or showcasing. How you effectively influence brands and people is what makes you an influencer – good or bad. I re- member cutting my hair then suddenly almost every young woman is doing it. For me that’s positive influence. CLS: Who are your audiences? LHL: I will say young and vibrant women who are aspiring to be great in life. I think that in this 21st century, women empowerment has reached that point we can only inspire each other. More like a sisterhood thing. But I do have the opposite sex buying into my brand. CLS: What one fashion statement or practice do you think should just die? LHL: Thigh high shorts and sandals with socks. I think both are just dumb. CLS:They should just die? Why? LHL: I think they’re fashion statements that don’t work for everyone. I mean you can see someone’s dad wearing thigh high shorts which mostly don’t work for them, in my opinion. CLS:What’s your creative process like? LHL: It depends on how I feel and what project I’m working on. A lot goes into the creative process because as someone who is literally out there all the time especially on social media, everything counts especially how you appear so I ensure that the right image of me and my brand is projected out there.