About Culture
Management
Group
F
riday, 10 August 2018 — Accra, Ghana — Culture Man-
agement Group have announced the second annu-
al Afrochella festival. Afrochella is set to return to
El-Wak Stadium in Accra, Ghana on December 29,
2018, beaming with millennial talent from and with-
in Africa. This one- day festival welcomes multi-gen-
erations around the world to celebrate African cul-
ture through Art, Fashion, Food and the universal language, Music.
Afrochella made its debut in December 2017 as 5,000 people from all over
the world descended into the Accra Polo Club, to end the year in the most
spectacular way imaginable. Last year’s acts included the late Ebony and
some of the country’s emerging talents; King Promise and Kwesi Arthur.
Afrochella’s charity partner this year will be Water Aid; a nonprofit whose
mission is to make clean water, decent toilets and good hygiene reason-
able to everyone. Since 1981, WaterAid has reached 25.8 million people
with clean water and 25.1 million people with decent toilets. Afrochella
will donate a percentage of ticket sales to Wateraid in support of mak-
ing clean water, decent toilets and good hygiene available to everyone.
September 2018 will mark the opening of the official Afrochella Pop-
up shop. A range of merchandise will be available to buy online,
in-store (in Accra Ghana) and at the festival, itself come December.
Tickets are available for purchase here, starting from $10 (50GHC).
Culture
Manage-
ment Group is an Ac-
cra, Ghana-based
Media
Manage-
ment Company that
provides a range of
services from consult-
ing, media market-
ing, branding man-
agement, to content
curation. The com-
pany aims to gal-
vanize talent from
and within Africa
.
The goal is to curate
a creative space
that allows the grow-
ing African talent
to connect & work
with
like-minded
individuals all over
the world for the
growth of Africa. Cul-
ture Management
Group, with platforms
such as Afrochella
Festival, will advo-
cate for increased
communications
between
natives
abroad and en-
tities within Gha-
na to streamline
investment and tour-
ism
opportunities.
CLICK here for more
info about this year's
edition
53 | Colossium . December 2018