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F O U R C R E AT I N
WHEN
1
SELECTING YOUR BRAND NAME
Selecting your brand name is very important and
what will set your course as a fashion design-
2 BRAND NAME CLARITY is
er or designer brand throughout your career. In
There is a habit in Ghana where most cases most of us launch ourselves into our
designers appear to misspell careers by our nick names, or names that rang a
their selected brand names or bell in our heads sometime in our lives. This might
words in the name. Such as An- not always be necessarily advisable in business.
gies Dezyns, or Abis Colletionz, Finding the right brand name very important. It
or Kwame Klodin, or Janes is what represents you and your vision. It is im-
Butik, or Mike’L’s Wear. All of portant to choose a name that represents your
which are unnecessary and will vision and sets you apart from your competitors.
harm your business. In your
young years it may seem like the
3 OUTLINE YOUR GOALS
brightest creative idea for you
Most people begin labels because they enjoy
to misspell words or your name,
the art of sewing, however the skill of sewing
but in the professional world it
only leads to one job, being a tailor. Owning
yells only one thing, young and
a brand or a fashion label embodies almost
unprofessional.
Technically,
everything and just a minor touch of sew-
any name that you need to spell
ing. Most top brand owners at times
out to someone for them you un-
no longer even visit the work
derstand after you pronounce
shop because there are talent-
it is bad for business. Or to say
ed people in the field of design-
the least, cutting you short of a
ing who do that for them. And
quick branding advantage. It’s
in such cases those people don’t
not to say all effective brand
even make the dresses but design
names must be shortened and
them. Understand where your pas-
spelled as pronounced, but it
sion is, are you into sewing or do you
will take a hefty sum of mon-
want to run a fashion label as a busi-
ey to ensure the public adopts
ness? When you decide the most honest
a complicated brand name.
answer, it can help guide your future activ-
OUTLINE YOUR GOALS ities and what you need to do to get there.
4
Finally, do not pick up the habit of limiting yourself to your surroundings.
Only those who grew up in the age of no internet would really know how
to appreciate it. Back in the days, people would have to buy books, gain to
gain hold of contact which you can simply google today. Even to see the
inspiring designs of the world, most had to buy magazines. Today infor-
mation is at our fingertips. From styles, inspiration, opportunities, con-
tacts, advice such as the one you are reading now and much more. With
the right presentation you can even become and international sensation.
66| Colossium . August 2018