The Celebrate LT initiative is tailored to appeal to a community of McLaren customers that are among the most committed advocates of the McLaren supercar ethos. Exclusive new LT content has been produced using the cars that McLaren retains in its Heritage Fleet, and this will initially be available only to LT owners. During 2025, customers and fans alike will be invited to participate in activities hosted by McLaren retailers worldwide, such as open days, meetups and exclusive McLaren owner drive events, to mark the ten years since inception and with that the six iconic cars that wear the LT badge.
“ For a decade, LT has embodied the pure, uncompromising performance that defines the very essence of McLaren. Relentlessly focused on delivering true driver engagement, every LT pushes the boundaries of weight reduction, aerodynamics, and power, to create an experience that is as thrilling as it is visceral. Loved by the most passionate McLaren drivers, LT is more than just a name- it’ s a statement of intent for those who demand the purest expression of performance.”
Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive
48 THE ART OF APPRECIATION