150 TH ANNIVERSARY HIGH JEWELLERY COLLECTION
A SHOWCASE of FINE JEWELRY and WATCHES
L i f e H a s I t ’ s
PIAGET
150 TH ANNIVERSARY HIGH JEWELLERY COLLECTION
Piaget epitomizes daring creativity a quality that has continued to permeate through the Maison since its beginnings in 1874 . As a true innovator of the watch and jewellery world , Piaget strongly believed in creativity and artistic values . It is within the walls of our Ateliers de l ’ Extraordinaire where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation , transforming gold , stones and precious gems into dazzling works of art .
Maison Piaget celebrates its 150th anniversary with a virtuoso High Jewellery watch collection highlighting the extravagance and elegance of a unique style . Paying tribute to its incomparably masterful use of gold and colour , the watchmaking and jewellery Maison reinvents itself through some hundred bold , captivating pieces where the fluidity of cuff bracelets and necklaces and the radiance of the gemstones adorning them are magnified by the excellence of perfectly accomplished savoir-faire .
The early Piaget style took shape in 1969 when this specialist of ultra-slim movements , established at La Côte-aux- Fées in 1874 , launched the now iconic “ 21st Century Collection ”. Shaped by “ artisans who work like artists ” who “ always do better than necessary ”, this array of jewellery watches makes an impression with its avant-garde signature . Precious metal takes on a fabric-like texture , mingling with ornamental stones in vibrant colours to awaken organic cuffs and unchained long necklaces ... A new way to wear time .
To celebrate its 150th anniversary in 2024 , Piaget rekindles its creative golden years of the 1960s and 1970s . “ In 2022 , when we began to design the 150 year anniversary collection ,” recalls Stéphanie Sivrière , the Piaget jewellery and watch artistic director , “ it wasn ’ t about identically reproducing heritage pieces , but rather taking inspiration from them . Revisiting those values of boldness , originality and elegance that characterise this Maison ’ s soul at the dawn of modernity .”
Supported by the exceptional craftsmanship demonstrated at the Piaget High Jewellery workshops in Geneva , these 96 pieces are an invitation to celebrate that art of living – cheerful yet sophisticated , extravagant and colourful – which characterises its jewellery creations . “ Essence of Extraleganza ” makes gold the subject and gemstones a true style element . It sets apart the women and men who will wear these pieces as free spirits seeking distinction .
With a richness rarely achieved in terms of design , in the diversity of gemstones and range of designs , this 150th anniversary collection unveils its jewels in each of three emblematic Piaget realms : “ Extraleganza ”, “ Piaget Society ”, and “ When mastery ignites artistry ”.
10 THE ART OF APPRECIATION