software development
experts share insight
1 PDU per
Keynote
THURSDAY, JUNE 11, 8:30AM
Lean UX: Turn User Experience Design Inside Out
Jeff Patton, Jeff Patton & Associates
Jeff Patton,
It’s usually the finer points of the user experience (UX) design that separate good-enough
software from really-great software. For companies launching new products or adding new
Jeff Patton &
capabilities, how well they understand their users and their needs differentiates the wild
Associates
successes from the dismal failures. This is user experience design, and doing it well in the
past took experienced specialists and lots of time. But the world has changed. Jeff Patton describes how Lean UX
turns product design into a team sport in which everyone participates. Learn how Lean UX thinking breaks what we
thought were good design rules. In Lean UX design, it’s OK to guess. It’s OK for developers to talk to users. It’s OK
for bad artists to design user interfaces. And, it’s OK to demonstrate half-baked ideas. You’d think that if we break
all these rules, good user experience couldn’t possibly result—but it does. Jeff shares examples of how all this rule
breaking is supported by a culture of experimentation and learning—and that makes all the difference.
Jeff Patton started in software development in the early ’90s as a project leader for a small, software product company
where he learned that well-written code and fast delivery are not the secrets to success. What makes the difference is
understanding your customer and creating a great product. In 2000 Jeff worked as a product manager adopting Extreme
Programming, gaining a strong appreciation for the discipline that agile thinking brings to software development. He
received the Agile Alliance’s Gordon Pask Award for contributions to agile development and authored User Story Mapping.
Learn more about Jeff at jpattonassociates.com and agileproductdesign.com.
thursday
THURSDAY, JUNE 11, 4:15PM
Back to the (Agile) Future: Doing Agile or
Being Agile?
With 85 percent of IT and new product development groups using agile, surrounded by an
industry of this and that certifications, alliances, coaching, and process change management
Stacia Viscardi,
exercises, there is no doubt that agile is now mainstream. However, the concept of agility as
AgileEvolution
a characteristic seems lost in the pile of microwaveable, fast-food equivalents of packaged
processes, tools, and services. Some say that agile is doomed to fail, crushed by its commercialization and monetization.
Others, believing in i