Collin County Living Well Magazine Summer 2014 | Page 27

Today’s Hearing Aids––Keeping You Connected to Everything

By Elizabeth Brassine, Au.D.

T

hree years ago we talked
about the advent of wireless
technology with hearing aids.
As the whole world has gone wireless, so have hearing aids. In general,
wireless devices allow the hearing
aids to communicate with TVs, stereos, telephones, iPads, MP3 players,
etc. Now, hearing aid technology has
taken another major step forward with
the introduction of Made for iPhone®
hearing aids.
Humans love technology. Its allure
is easy to understand. It comes from
technology’s promise to improve our
lives by simplifying and enhancing
everything we do. Few companies have
made good on that promise better than
Apple. That company is the first name
that comes to mind when the world
thinks of innovation and Apple has
cornered the market on technology
that people seek out and want to use
every day.
Now, we have the Made for iPhone

Hearing Aid, which combines superior hearing aid technology with the
world’s most popular and desired
Smartphone. Everyone loves their
iPhone. Why is easy to understand.
The iPhone is a phone, calendar, camera, contact list, entertainment center,
communication hub and time killer
all in one. It keeps us connected to everything important to us and now connects with our hearing aids.
Taking advantage of the intuitiveness and versatility of the iPhone,
these hearing aids meet the needs of
today’s consumer by:

• Enabling carefree communication (and
hands free with phone signal in both
hearing aids simultaneously)
• Delivering pristine audio streaming of
any music or media played through their
iPhone, iPad and iPad touch
• Letting patients personalize and “geotag” memories to match what they do
and where they go
• Changing memories automatically
based on personalized geotags (e.g.

Starbucks® memory kicks in when they
walk into a Starbucks)
• Automatically adapting when riding in
a car
• Allowing users to record, play back and
e mail live sound sources
• Allowing Siri® to read emails and texts
through their hearing aids
• Allowing control of hearing aid volume
and memories via iPhone
• Use the GPS locator capability in the
phone to find missing hearing aids

All of this wonderful technology
can be done without an intermediary
device, unlike so many of the original
wireless hearing aids available on the
market. Of course, we still have other
wireless hearing aids available for
those who don’t use iPhones. To learn
more about one of these new hearing
devices, go to www.trulinkhearing.com.
Elizabeth Brassine is a Doctor of
Audiology and the owner of Hearing
Services of McKinney.

HEARING SERVICES
Better Hearing Keeps You Connected!

of McKinney

• Staffed by 3 Licensed, Doctors of Audiology
• Hearing Aid Fittings, Maintenance and Repairs
• Invisible Fittings/Open Fittings
• Evaluation Period On All Hearing Aids
• Hearing Evaluations For All Ages
• Wireless/Connectivity Hearing Solutions
• Battery Purchase Programs
“After 10 years of training hearing
• Custom Ear Protection
professionals, I decided to come home
• Assistive Devices
to McKinney to do what I love
most-helping the hearing impaired”.
• 25 Years of Experience
Financing
Options
Available

Mon-Fri: 8:30am- 5:00pm
Other times available by appt.

Liz Brassine, Au.D.

972.838.1300
www.hearinmckinney.com
4201 Medical Center Dr, Suite 270
Across from Medical Center of McKinney

LIZ BRASSINE, Au.D.
DOCTOR OF AUDIOLOGY

Collin County Living Well Magazine • Summer 2014

25