Collin County Living Well Magazine May/June 2016 | Page 10

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municate with people in their direct vicinity, there are now
fewer limits to communication.
“We’re connecting wirelessly via cell phone and using
Facetime and Skype. Now, with wireless hearing aid technology, we can marry what those technologies can do with our
wireless hearing aids,” says Dr. Brassine, who equates the advances to turning a hearing device into a personal Bluetooth
system that’s easily adjustable to changing environments.
With over 36 million Americans suffering from hearing loss,
and as the third most common health related problem in
America, Dr. Brassine opened Hearing Services of McKinney to address this growing problem. To be able to serve an
area near and dear to her heart, one where she’s chosen to
make her home, is an added benefit. She knew her background both in hearing aid manufacturing and in private
practice would make a difference in McKinney––and it has.
When Hearing Services of McKinney’s doors opened in
2006, it was the only audiology practice in McKinney.“

The staff of Hearing Services of McKinney, from left:
Cassandra Wilson, Au.D., CCC-A, FAAA, Doctor of Audiology
Liz Brassine, Au.D., CCC-A, FAAA, Doctor of Audiology
Connie Hetzer, Receptionist

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COLLIN COUNTY Living Well Magazine | MAY/JUNE 2016

In the beginning, it was just myself and Connie (Hetzer),
who’s my secretary. She’s been with me the whole 10
years,” says Dr. Brassine. Meanwhile, Cassandra Wilson,
Au.D., joined Hearing Services of McKinney five years
ago. Dr. Wilson, who received her Doctor of Audiology
from Texas Tech University, has a wealth of audiology experience that complements that of Dr. Brassine’s. Together,
they offer personal attention, service, and hearing aid
knowledge that you can’t get from a chain or big box store.
And, that’s not all. Even small details like what chairs to
have in her waiting room are important to Dr. Brassine,
who’s been in a lot of practices during her time on the
manufacturing side. “I could see things that were successful
out there or maybe some things that weren’t successful,”
she says. “For instance, I made sure that I had chairs in my
waiting room with arms. Seniors have to get up.”
It’s seeing the success of her patients that’s one of the most
rewarding things about her practice.“ It’s a fascinating