Collin County Living Well Magazine July/August 2016 | Page 19

Today’s Hearing Aids––Keeping You Connected to Everything
By Elizabeth Brassine, Au.D.

S

everal years ago we talked about the advent of wireless
technology with hearing aids. As the whole world has
gone wireless, so have hearing aids. In general, wireless
devices allow the hearing aids to communicate with TVs,
stereos, telephones, iPads, MP3 players, etc. Now, hearing
aid technology has taken another major step forward with
the introduction of Made for iPhone® hearing aids.

Taking advantage of the intuitiveness and versatility of the iPhone,
these hearing aids meet the needs of today’s consumer by:

Humans love technology. Its allure is easy to understand.
It comes from technology’s promise to improve our lives
by simplifying and enhancing everything we do. Few
companies have made good on that promise better than
Apple. They are the first name that comes to mind when
the world thinks of innovation and they have cornered the
market on technology that people seek out and want to use
every day.

•

Now, we have the Made for iPhone Hearing Aid, a product
that combines superior hearing aid technology with the
world’s most popular and desired smartphone. Everyone
loves his or her iPhone. Why is easy to understand.
The iPhone is a phone, calendar, camera, contact list,
entertainment center, communication hub, and time killer
all in one. It keeps us connected to everything important to
us and now connects with our hearing aids.

•
•
•

•
•
•
•
•

Enabling carefree communication (and hands free with phone
signal in both hearing aids simultaneously)
Delivering pristine audio streaming of any music or media played
through their iPhone, iPad, and iPad touch
Letting patients personalize and “geotag” memories to match what
they do and where they go
Changing memories automatically based on personalized
geotags (e.g. Starbucks® memory kicks in when they walk into
a Starbucks)
Automatically adapting when riding in a car
Allowing users to record, play back, and e-mail live sound sources
Allowing Siri® to read e-mails and texts through their hearing aids
Allowing control of hearing aid volume and memories via iPhone
Use the GPS locator capability in the phone to find missing
hearing aids

All of this wonderful technology can be done without an
intermediary device like so many of the original wireless
hearing aids available on the market. Of course, we still
have other wireless hearing aids available for those who
don’t use iPhones. To learn more about one of these new
hearing devices, go to www.trulinkhearing.com or contact
Dr. Brassine at 972-838-1300.

HEARING SERVICES

of McKinney

Better Hearing Keeps You Connected!
• Staffed by 2 Licensed, Doctors of Audiology
• Hearing Aid Fittings, Maintenance and Repairs
• Invisible Fittings/Open Fittings
• Evaluation Period On All Hearing Aids
• Hearing Evaluations For All Ages
• Wireless/Connectivity Hearing Solutions
• Battery Purchase Programs
“After 10 years of training hearing
• Custom Ear Protection
professionals, I decided to come home
• Assistive Devices
to McKinney to do what I love
most-helping
the hearing impaired”.
• 26 Years of Experience

Liz Brassine, Au.D.

Locally Owned and Operated
Financing Options Available
Mon-Fri: 8:30am- 5:00pm
Other times available by appt.

972.838.1300
www.hearinmckinney.com
4201 Medical Center Dr, Suite 270
Across from Medical Center of McKinney

LIZ BRASSINE, Au.D.
DOCTOR OF AUDIOLOGY

COLLIN COUNTY Living Well Magazine | JULY/AUGUST 2016

17