College Underground Magazine Issue 2 | Page 4

Page 4
GLOBAL MEDIA GURU NIKKI RICH( Con’ t)
There have been one guest that I was really nervous with Angela Jollievette she is a Grammy Manager and a DJ! I’ m so inspired by her!! If you could change one thing about the music industry, what would it be? I would add more Education on The Industry and things to look out for good and bad.
What do you think about the rise of internet radio? Do you think traditional radio will soon be an afterthought?
I love the rise of Internet radio! Some people have misperceptions as if its not reaching that area in fact is reaching globally. Internet radio is growing so fast Im not sure if traditional can keep up with it! I feel we need both Traditional and Internet!
As a social media consultant, what do you think is the next big thing in social media? The Next big thing far as social media would be to have live show in your car with out anyone else just cameras and social media at the same time.
The Nikki Rich Show is wildly popular. Which social media platform has made the biggest positive impact on your promotions? All platforms: Twitter, FB, Instagram, Reverbnation and LinkedIn because they all are connected and balance out.
You truly give back to the community. What event is in the works?
I have worked with An amazing Non Profit Tower of Strength Youth and Family Services in Charlotte NC giving back to Kids for Back to School! Donating Komen Foundation Cancer Awareness and just helping people throughout.
What was the highlight of covering the MTV Woodie Awards in SXSW in Austin this year?
Wow! The highlight is that MTV MTVu is the best! Just having the Opportunity to cover the 2013 MTVu Woodie Awards in Austin Texas at SXSW was my Best Experience ever! I was able to interview amazing artist and I am forever grateful.
Do you have any advice for aspiring hosts? Would you recommend the independent road of starting a self-funded show? I say Research! Research! Research! Make sure business in order! The men are asking … is there a Mr. Nikki Rich?? No, Hopefully one day! I do have a baby brother named after me Nick Rich! Lol.
What is next in the evolution of Nikki Rich? Continue putting God first, next expand the brand and continue building my Empire!!