college guide 2016-17 Sept. 2016 | Page 133

Your Online Image Makeover, continued
Use Twitter to your advantage

If you use Twitter, be aware that recruiters and
potential networking contacts are all over this
growing social network. There are several ways
you can use Twitter in a professional way:
▶ Research if Twitter is a popular medium
in the industry you want to join. In certain
fields—public relations, politics, tech
start-ups, journalism—Twitter is extremely
popular and should be part of your personal
branding efforts.
▶ Follow companies and people you admire or
would like to meet someday and occasionally reply or retweet their messages. You might
just get noticed.

▶ Tweet about events you’re attending, books

you’re reading and articles you find interesting. All of this information contributes to a
strong professional reputation.
▶ If you tweet in a professionally appropriate
way, include your Twitter name or profile
URL on your LinkedIn profile and/or your
email signature line.
▶ Be careful about tweeting anything inappropriate or too personal. While it may seem
that Twitter posts come and go quickly, you
never know who might be watching at any
given moment. ◆

Gain an Edge on the Competition
PwC has created a new platform for students
starting their career journey. CareerAdvisor is
a free, interactive and customizable resource
that will help you discover your unique interests and professional goals as you prepare to
enter the job market. It’s everything you need
to effectively develop a resume, prepare for
interviews, build an online presence and suc-

cessfully launch your career. CareerAdvisor is
accessible on a PC and with all mobile devices
so users can browse content and update their
profiles wherever they may be. In addition,
the tool allows users to link their social media
accounts to their profile.
Visit pwc.com/careeradvisor to learn more.

*Excerpted from PwC Personal Brand Experience at pwc.com/campus
© 2011 PricewaterhouseCoopers LLP. All rights reserved. “PwC” re fers to PricewaterhouseCoopers LLP (a Delaware limited liability partnership),
which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. We are proud to be an
Affirmative Action and Equal Opportunity Employer.

M a s s a c h u s e t t s S o c i e t y o f C e r t i f i e d P u b l i c A c c o u n t a n t s • C PA t r a c k . c o m

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