College Connection Summer 2020 | Page 4

CONFLICT OF INTEREST PROFESSIONALISM PERSONAL CONFLICTS OF INTEREST IN PRACTICE College Council’s current strategic framework includes: Promote professionalism and profession-based regulation in the practice of veterinary medicine. Ensuring veterinarians have a clear understanding of their responsibilities and expectations regarding independence in decisionmaking and avoiding conflicts of interest also aligns with the College’s mission statement of “governing the practice of veterinary medicine,” and the College’s vision “instilling public confidence in veterinary regulation.” Introduction The public expects veterinarians will use their knowledge, skills and judgment in the best interest of any animal that is entrusted to their care. A veterinarian’s choice of treatment for an animal(s) should be based on their objective professional judgment and should not be influenced by considerations of personal gain (individually or organizationally). Personal interests that can influence a veterinarian’s judgment may not always be readily apparent to the veterinarian. At other times, a veterinarian may be aware that their decision-making is being influenced by personal or financial interests but does not understand the existing or potential harm. What is Conflict of Interest? Conflict of interest is generally understood to be where the private interests, usually financial, of a person conflict with that person’s professional responsibilities. For example, the veterinarian has a personal or business interest that could influence their judgment when performing their professional duties. When a veterinarian allows an external influence (e.g., a financial incentive (direct or indirect), business or personal relationship, etc.) to interfere with their professional autonomy they are in a conflict of interest. It is important that members of the profession have a clear understanding of what situations are or may reasonably be perceived as a conflict of interest. It is also essential that a veterinarian consciously understands the existence of improper influence, is able to identify those situations that might create it and seeks methods to mitigate or reduce such interests. What are the Risks? A veterinarian’s choice of treatment for an animal(s) should be based on their objective professional judgment and should not be influenced by considerations of personal interest or gain, including commercial influence. Making treatment decisions on the basis of personal interest or financial influence, beyond a reasonably set fee for service, may serve to undermine the public’s trust in the profession. A veterinarian whose judgment is influenced by external benefits may result in a treatment choice that could adversely affect the animal’s health and welfare or not provide optimal care. Permitting or promoting this influence is a conflict of interest and is an act of professional misconduct. Legislation: Section 17 of Ontario Regulation 1093 states it is an act of professional misconduct for a veterinarian to have a conflict of interest. Sections 42, 43, and 44 of Ontario Regulation 1093 further establish what can constitute a conflict of interest, as well as exceptions. These sections include receiving remuneration based on fees charged (kickback), receiving benefits for client referrals (kickback), when it is or is not appropriate to perform veterinary services for clients other than the employer when a veterinarian is employed by someone who is not a veterinarian, and examining an animal on behalf of both the buyer and the seller. Conclusion The College reminds licensed veterinarians to maintain awareness of conflict of interest as it pertains to their practice and of the importance of identifying, managing, and avoiding conflict of interest. –– Public interest is grounded in the provision of safe, competent, and informed veterinary care, which includes the expectation that a veterinarian will provide treatment options based on objective information and scientific evidence in the interests of the animal. –– Public confidence in veterinary practice is dependent on a veterinarian avoiding or declaring a conflict of interest that may interfere with their independent decisionmaking about the healthcare of an animal(s). –– The public is protected when a veterinarian is transparent about potential bias, and appropriately informs a client about all options available for treating their animal(s). The College Council introduced policy related to personal conflict of interest at its June meeting to assist veterinarians with understanding their obligations and to be clear about the expectations. The draft policy will be circulated for consultation later this year. 4 College Connection Summer 2020 cvo.org